Al menos, así consideran a este anuncio en el magnífico blog Kurioso, un fantástico repositorio, como su nombre deja intuir, de información curiosa de fácil digestión, elaborada con muchísima rigurosidad.

Si alguien pensaba que el juego sucio en política era una maldición de nuestros tiempos, sabemos que no es consuelo, pero que sepa que desde que el hombre es hombre los políticos han usado todas las armas a su alcence para desacreditar al contrincante. Y desde que existe la televisión, arma poderosa donde las haya, la publicidad ha sido usada con profusión en dicho empeño.

El anuncio que nos destripan en Kurioso, contándonos detalles de su gestación, de las circustancias en las que se emitió y de sus consecuencias, fue visto una sóla vez en 1964 en plena campaña electoral estadounidense siendo los contrincantes Lyndon B. Johnson y Barry Goldwater. El anuncio fue elaborado por el equipo del candidato demócrata Johnson y consiguió, con éxito, sembrar dudas sobre la capacidad de Goldwater “para tener el dedo quietecito sobre el temido botón nuclear”.

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